Today’s “Word of the Day” is “sportswashing“ and it is a noun meaning “a way to improve someone’s (an individual’s, group’s, corporation’s, or government’s) reputation by hosting a prestigious sporting event, or financing a popular team”.
Example Sentence: Western colonial powers used football like this in the 19th century, as a lure (attraction), a tool, a way of marshalling (gathering) the locals. Perhaps, in an unlikely historical irony (contradiction), there is an element of this process in reverse now. Either way, as Qatar 2022 looms closer it seems pretty clear that sportswashing has run its course. Count the drones, the radar systems, the jets. This is Hard Sports Power.
This word is present in The Guardian article Forget ‘sportswashing’: Qatar 2022 is about military might and hard sports power and click here to read it.
Courtesy: The Guardian
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