CA, Facebook & you – The Hindu (Word List-1 To Improve Vocabulary) Mar 23, 2018

CA, Facebook & you – The Hindu Mar 23 2018

The world has just learned how a data analytics firm, Cambridge Analytica, harvested the data of 50 million Facebook users and used that information to feed strategies such as. For further reading, visit “The Hindu”.

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Courtesy: The Hindu

Word List-1 (To improve Vocabulary)

1. wake-up call (noun) – something which alerts a person to a problem and makes him/her to do some remedial action.
2. press ahead (phrasal verb) – to continue doing something committedly even if it is a  difficult action.
3. harvest (verb) – collect, gather, obtain (resources for future use).
4. behavioural microtargeting (noun) – the marketing technique/strategy which collects user/customer’s datas with behavioral characteristics and then use them to influence that behavior through hyper-targeted advertising.
5. psychographics (noun) – it is defined as a qualitative technique used to describe consumers on psychological characteristics (on consumers’ activities, interests, and opinions).
6. whistle-blower (noun) – one who reveals others’ illegal activities in public or to the government/authority.
7. set off (phrasal verb) – cause, prompt, trigger.
8. storm (noun) – disturbance/trouble, commotion; controversy.
9. revelation (noun) – disclosure, surprising fact, declaration/announcement, report.
10. alt-right (noun) – right-wing, conservative, rightist.
11. sway (verb) – control, influence, affect/persuade.
12. undercover (adjective) – covert, secret, confidential. (Undercover report is a type of journalism in which a reporter tries to pose as someone friendly to get to the bottom of the truth).
13. dubious (adjective) – suspicious, untrustworthy, unreliable.
14. honey trap (noun) – the strategy of using attractive people to entrap (tempt) or get information from someone (Courtesy: The Hindu).
15. discredit (verb) – disgrace/dishonour; disprove, invalidate.
16. consent (noun) – agreement, assent, acceptance.
17. tailor (verb) – adapt, adjust, modify/change (for a particular purpose).
18. slander campaign (noun) – a dirty campaign in an effort to ruin a reputation of the opponents with false blames and misrepresenting information.
19. propaganda (noun) – information, promotion, publicity.
20. potent (adjective) – powerful, strong, effective.
21. corrosive (adjective) – destructive, damaging, harmful.
22. cocktail (noun) – a mixture of dangerous factors.
23. scrape (verb) – collect, amass, gather.
24. come to light (phrase) – reveal, disclose, expose.
25. prickly (adjective) – problematic, awkward, tricky/sensitive.
26. implications (noun) – consequence/outcome, ramification, repercussion.
27. drag one’s feet (phrase) – delay, put off, defer/postpone (action).

Note:   

1. Click each one of the words above for their definition, more synonyms, pronunciation, example sentences, phrases, derivatives, origin and etc from http://www.oxforddictionaries.com/.

2. Definitions (elementary level) & Synonyms provided for the words above are my personal work and not that of Oxford University Press. Tentative definitions/meanings are provided for study purpose only and they may vary in different context. Use it with the corresponding article published on the source (website) via the link provided. 

3. This word list is for personal use only. Reproduction in any format and/or Commercial use of it is/are strictly prohibited.