Today’s “Phrase of the Day” is “have an ear to the ground“ and it is a phrase meaning “to be aware of what is happening around you, particularly current events & trends”.
Example Sentence: If advertising is about selling a product, no company will willingly put out a campaign that may hurt its brand. The messaging must be sensitive, and that comes when a marketing team has its ear to the ground. It is nothing unusual for some ad campaigns to fail. But, worryingly, many brands have had to withdraw their campaign material after manufactured social media outrage…
This phrase is present in The Hindu article A world minus ads: On social media outrage and brand campaigns and click here to read it.
Courtesy: The Hindu
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